Landscape Ambassador? What does that mean?

The E. U. has defined landscape protection as a priority in the Florence convention. This goal is a good illustration of the difficulty to go from a good idea toward good manners. In rural areas, the taking into account of landscape in a development project is difficult. On one hand, locals meet difficulties to express their wishes. On the other hand, landscape specialists and agronomists, land managers and environmentalists don’t think to explain to people how their opinion is argued. They often mix their own opinion with their scientific demonstration and hesitate to submit their point of view to a discussion.

That is why a new category of workers is needed : a "mediator" who has to help people to express their opinion and to prepare a debate by explaining the part of the symbolism and the materiality that drive the landscape preferences. However, to be efficient, this "landscape ambassador" must gather different qualities: 

• theoretical knowledge
• analysis methods coming from social and biophysical sciences
• landscape consciousness
• ability of earring people and working for the others

By this point of view, the landscape is not only an object of interest that need to be protected but a mediation tool that gather people around a common future.

Nice program isn’t it?